The Mcdonals Swot Analysis

The McDonalds Revitalization: Getting Getting Better, Not in force(p) Bigger Eric Leininger Senior frailty President May 12, 2010 McDonalds McDonalds computer storage Price $75 $60 $45 $30 $15 $0 1999 2000 2001 2002  increase Growth From unseasoned Units vs. Comp gross sales worldwide Sales Growth* 7.4% forward-looking Unit Sales Growth 6.1% Comp Sales Growth 3.4% 1.7% 1999 * In constant currencies 2000 2001 2002 Revitalization Strategy BETTER, BETTER, Not Not on the dot BIGGER refocus Refocus on Brand McDonalds Better, Not Just Bigger = Results spheric Sales Growth* 8.1% 8.5% 7.8% 7.4% 6.8% 6.1% 4.9% 5.0% 5.6% 3.4% 1.

7% 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 Comp Sales Growth * In constant currencies stark naked Unit Sales Growth McDonalds McDonalds Stock Price $75 $60 McDonalds Plan to boost $45 $30 $15 $0 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 Q1 2010  working(a) Operational uprightness Financial Financial Discipline merchandising Marketing leadership Restore Restore relevancy My My life has changed but McDonalds McDonalds has not changed with me --McDonalds customer, 2003 Restore Restore Relevance Rebuild Trust Quality Quality Childrens rise Being Rebalance Rebalance Global and topical anaesthetic Global Scale Local Relevance 5 Principles for Effective Principles Global Global Marketing 1. 1. Clear understanding of consumer similarities and d ifferences across markets Consumer Framewor! k: Consumer Who, What, When, Where, wherefore Consumer involve 1 2 3 4 5 Consumer Groups 1 2 3 4 5 ..... ..... 2. 2. Identify business organization and brand building initiatives that will travel 24 Hours Salad assenting Cashless Snack-wrap Drive-thru McCafe 3. 3. Leverage global insights and marketing assets 4. 4. Ensure local relevance 5. discover brand...If you want to get a full essay, format it on our website: OrderCustomPaper.com

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