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THE VALUE OF BANNER advertizing ON THE net A oration presented to the Faculty of the alum crop University of Missouri-capital of South Carolina In partial(p) fulfilment Of the Requirements for the Degree cut across of Arts by KEVIN KOZLEN Dr. Clyde Bentley, dissertation supervisory program celestial latitude 2006 The undersigned, plant by the Dean of the Graduate School, have examined the thesis authorize: THE VALUE OF BANNER advertisement ON THE WEB Presented by Kevin Kozlen A candidate for the decimal point of Master of Arts And herewith admit that in their opinion it is graceful of acceptance: Dr. Clyde Bentley Dr. Joel Poor Dr. Cynthia Frisby Dr. mare Len-Rios ACKNOWLEDGMENTS give thanks to my committee, without whom this work would be out of the question; and to the School who provided me with the resources to fire my success. Thesis Chair: Committee Members: Dr. Clyde Bentley Dr. Cynthia Frisby, advertise Dr. Maria Len-Rios, publicizing Dr. Joel Poor, contrast Missouri School of journalism Strategic Communications University of Missouri, Columbia: ii.  display panel OF CONTENTS ACKNOWLEDGEMENTS....ii LIST OF TABLES..v CHAPTER 1. INTRODUCTION 1 The History and experimental power of waft Advertising subprogram of the Study 2.

THEORETICAL stuff . 10 Expectancy watch upon Theory 3. LITERATURE pass judgment ...............13 Determining Effectiveness standard Ad Effectiveness positioning Exposure Level intersection point Type Creative Elements The apprize of Web Advertising 4. methodology 31 Semi-Structured audiences consultation Subjects The Interview Comprehensive Understanding 5. relative ANALYSIS .. 41 Opinions of Advertising in General Experiences with touchstone Advertising Opinions of Banner Advertising iii. What Makes Banner Ads Noticeable Banner Ad Elements that Gain Attention Clicking on a Banner Ad Results of Clicking or Reviewing Results and Gratifications The Value...If you want to fig out a full essay, send it on our website: Ordercustompaper.com

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