Apple computer Marketing

Introduction          apple calculating machine Inc. designs, develops and markets a crease of portable digital music players called iPods. Since launching the result duct in the bead of 2001, the company has expanded the iPod output song to include relate accessories and services, including the online distribution of third-party music and audio books. cash in ones chips year the iPod product line generated more than 55% of r scourues from the gross sales of all digital music players (Salkever, 2004). With that kind of success, the company should deliver increased disceptation from competitors, new and old. The company should besides transmit that it allow progressively become a tar fetch of special interest groups roughly everything from Apples environmental policies to their community relations programs or lack thereof. To appeal these emerging issues, this marketing see will outline a marketing strategy that will help Apple Computer Inc to de velop new markets for its iPod product line. Situational Analysis Current Product Analysis Product Attributes of the iPod As a digital music player, the iPod keeps up to 10,000 songs in your pocket, congruous with Mac OSX or Windows 2000/XP and weights only 5.36 ounces. Its battery life fucking play up to twelve hours continuously. It shuffles songs in the main plug-in and it even keeps appointments and organizes contacts with a calendar and to do lists.

Other added accessories also enable the iPod to do language support with voice notes and even stores photos (www.apple.com). Pricing The Mac iPod is avail able in 20GB and 40GB models for $299 and $3! 99 respectively (www.apple.com). diffusion IPods are available online at the Apple Store, which is open 24 hours a day. Its also available at Apple retail stores (29 states (US), Japan, and UK) or any iPod resellers (www.apple.com). Promotion The Apple ingenuously uphold the iPod as the largest legal download of songs... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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