The Objectification of Women in Advertising: What are the Affects on Society ?

The Objectification of Women in ad: What ar the Affects on Society ? newfangled publicizing is an annual multi-billion Dollar business in America. Advertising is all over - in magazines, on television set, in movie theaters, on unlimited web pages, on busses, in subways and on milk-cartons. In fact, advertisements be so common in our times that we dont even progress to we are looking at them any much. They invade not exclusively our mailboxes, but our minds and in doing so, they contribute to the image we shape of women in our culture. The debate, whether the portrayal of women in advertising is a serious or overrated issue, has been ongoing for quite an some time and the final settle may neer be found. Does the objectification of women in advertising consecrate an adverse bear on on society? Is there more violence against women as a result of these images? be women macrocosm exploited? Are we simply looking at their bodies and not their minds? Many opinions are ava ilable on these subjects and some studies have been conducted. Rebecca Zarchikoff has compiled results of various studies on these and related subjects on her website titled, Looking by dint of the Years at Womens Place in Advertising, stretch as farthest back as 1971 (http://kafka.uvic.ca/~rzarchik/women.html). She claims that the average American watches slightly 37.

5 hours of television per week, which translates into approximately 1856 hours per year. With an average of 714 commercials per week, the witness would be exposed to approximately 37,000 ads per year, on television alone. dungaree Kilbourne, proba bly the best-known advocate of raising aware! ness almost the exploitation of women in advertising, claims that, we are exposed to over 2000 ads a day, constituting perhaps the most powerful educational force in society (194). If that number is correct, we would view as many as 730,000 ads... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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