Group marketing plan Assignment Example | Topics and Well Written Essays - 250 words

Group marketing plan - Assignment Example The company also improves customer loyalty through frequent discounts and promotions. After sales services has given the organization an upper hand through customer awareness. Clear reinforcement and tradeoffs service provision offers a competitive market ground. Significant influence is by the company’s founder who advocated cost cutting (Henry & Mayle, 82). Cost cutting has been vital in securing a large market compared to its competitors. Warehouse location selection is important in determining customer growth rate (Henry & Mayle, 72) and hence the organization’s trade flow. The company mainly has established its warehouses in the rural areas, which reduces expenses compared to its competitors in urban areas and hence more financial gains. The major drawback in the organization is in the application of the shareholders model regarding its workers. Low workers’ pay has made them compromise with service delivery compared to its competitors. The company has extensive market empire achieved by the exploitation of advantages from cost differentiation, use of better technology and excellent location choices for warehouses. Maintenance of market domination by the organization is vital. Keeping ahead of the competitors will be crucial for better growth rate of the